I attended a press trip that was paid for by Nestle in order to learn all about the rebranding of the Hot Pockets and Lean Pockets Brand. My hotel, airfare, and food expenses were covered. I was not compensated otherwise. All opinions are my own.
For the longest time, I can remember eating Hot Pockets. As a new mom, these little pockets were my go to lunch when the baby was fussy, or when my sweet young man needed a quick lunch for out the door. Back in the day, all I had option wise was Pepperoni pizza or Ham and Cheese, and while those were good, I longed for more variety from my favorite brand. Over the years, the Nestle Brand listened, and now — today — they have even MORE exciting news that I get to share with you.
When I went to the Nestle Test Kitchen, a bunch of other bloggers and myself were introduced to all the new changes that were taking place for the Hot Pockets Brand. Meatier choices, new breads, inspiring new flavors — all of which we got to partake in.
One of the things that I was pleasantly surprised to find out is that all of the Hot Pockets sandwiches are made with premium meats like 100% Angus beef, Hickory Ham, Signature Pepperoni and White Meat Chicken. For a mom who wants to feed her family real food — this was great to hear.
Once I got home, I went and purchased some more Hot Pockets (cause seriously — the kids ate them all while I was gone on my trip) and I was surprised to already see the new branding in our grocery store. I picked up a few boxes and placed them in the freezer. I didn’t bother telling my daughter about the rebranding.
The next day, when she fixed herself a Hot Pocket, she noticed right away something was different. She told me how buttery and flaky the crust tasted and that she could tell a difference from the older Hot Pockets. It was then that I shared with her that Nestle had indeed improved the crust. Now the sandwiches have a garlic buttery seasoned crust and the deli sandwich varieties have a new crispy buttery seasoned crust.
Another favorite? They use REAL cheese. Not the fake plastic covered cheese, but fresh shredded cheese. You can definitely tell the difference in the flavor.
The Hot Pockets Brand has 30 different flavors to choose from. Some of my favorite are the Cuban Sandwich, Pepperoni, Ham and Cheese, Philly Steak and Cheese, Chicken Jalapeno Cheddar, and Three Cheese & Spinach (my personal favorite).
So — how do we KNOW that the new Hot Pockets Taste Better?
Why not ask a sandwich expert — and that is exactly what Nestle did! Jeff Mauro, The Sandwich King (and my all time favorite Next Food Network Star winner) set out to talk to people about the new flavors and get their take on the sandiwch.
If you would like to know more about the rebranding, get a coupon for the product, and see all the delicious flavors available, visit the Hot Pockets Facebook page.