Not everyone is a supermodel. In fact, very few are, so you don’t have to be on the cover of Vogue Magazine and your name doesn’t have to be Robyn Lawley in order to strut your stuff at the beach this summer.
It is just a matter of looking good. That means finding the right look, which for those women who fall outside of sizes 1 to 4 had been difficult until recently. Finding that sexy, stylish and comfortable breezy plus size swimsuit has never been easier than it is today.
A statistical analysis company of market trends and various products reported in late 2014 that not only was swimwear a growing industry, but that it was also being fueled by plus-sized consumers. The translation is that when buyers speak, retailers respond.
Oddly enough the major department stores are slow in responding, but fortunately for these consumers, the online retailers have definitely stepped up, and in a big way, making it easier for you to find the perfect plus size bikini for your shape even if you happen to be a size 12 or 14.
Recently social media has been abuzz thanks to the work of progressive, body-positive, fashion-forward models such as Robin Lawley and Tess Holliday, and the until-recently underserved sector of consumers who wear a plus size are now seeing the results. There has been a correlating increase within the online marketplace that has really made efforts to serve and answer this cry.
An interesting article from a Wisconsin news source recently reported that one of those voices, plus-sized supporter Gabi Gregg even took it a step further than simply voicing and illuminating this curious lack of service to these customers. The article reports that Ms. Gregg has become involved in being part of the solution by collaborating with plus-sized retailers to offer more selection to women.
Maybe the department stores and other store-front clothing retailers will figure it out one day, but for now only the online retailers seem to be getting the message. Many online retailers are stocking more swimwear in the plus sizes and some, like online swimwear retailer swimsuitsForall, are catering exclusively to plus-sized shoppers.
The online shopping world has been buzzing with excitement as this segment of consumers grows annually. The good news is that every shape, cut, size, style and look of swimwear is now available online (from pinup-style waist high bikinis, to breezy sundresses, to versatile skirtinis), and beautiful plus-sized women today are not going to miss out on having as much fun in the sun as they can this summer.
Have the stereotypes and stigmas of society finally passed? According to the experts at swimsuitsforall, it may take some time, but in the meantime, there is no arguing that strides have been made in recognizing that everyone is different, that everyone can be beautiful and that everyone deserves to feel at home in their own skin. So this is the best summer yet to feel good about yourself, to be comfortable in what you wear and to have never looked better doing it — all while wearing a beautiful swimsuit.