Instagram has become the hot social media platform for influencers and entrepreneurs trying to build their audiences and engagement. At first, breaking into the Instagram ecommerce world can seem like a daunting process. Luckily for you, there are now many tools that can help you make money with fewer headaches. These six Instagram tools are a must-have for any ecommerce makeup company.
The great thing about Iconosquare is it offers users a broad range of utility within one platform. This versatile analytics program allows users to dive into the nitty gritty of their profile’s engagement. Iconosquare offers in-depth analytic insights, such as tracking when your followers are on Instagram and the growth of hashtags, and it allows you to evaluate your performance against up to seven competitors. If you’re trying to sell makeup on Instagram, Iconosquare is a great home base for your insight needs.
Some people have a visual understanding of the world. And when using an app like Instagram, which is almost entirely about visual appeal, it can help to plan things from that perspective. This is where Plann enters the scene. Plann is a visual Instagram scheduling and analytics app. With intuitive drag and drop controls, Plann lets users quickly and easily visualize their future posts before making them. This can be an invaluable tool for someone trying to sell an image-based product such as cosmetics on Instagram.
The name says it all. Simply Measured allows users to do just that: easily quantify otherwise elusive elements of Instagram posts. With Simply Measured, you can examine highly specific data such as which filters are most effective with your audience. It can be much easier to refine your posting techniques quickly with this powerful app.
One feature in particular about Wishpond makes it particularly useful to running an ecommerce makeup company: hashtag contests. Hashtag contests can be extremely effective at boosting engagement on your Instagram profile, as they are easy and fun for participants. Wishpond allows you to simplify the process of running a hashtag contest by automatically gathering all the posts tagged with a your particular hashtag. This could be a game-changer when trying to boost a makeup product through an Instagram giveaway.
Created by Instagram for Instagram, Layout is a great way to pair several photos into one image. Instead of spending time learning a more complicated photo editing program, Layout will let you create attractive images in seconds. This can be specifically useful to ecommerce, as it allows you to create single images composed of multiple products.
The rise of social media has led consumers to put a much higher value on user-generated content than branded content. It makes sense; consumers should place a higher value on the words of people buying a product than the people trying to sell it. Taggd lets ecommerce brands tap into this phenomenon by prominently highlighting Instagram photos from users with a brand’s hashtag. In today’s online marketplace, it’s essential to show consumers people are happy after purchasing your product. This sort of legitimacy can be a springboard for your Instagram makeup company.
These six must-have Instagram tools for ecommerce are just a few of the most useful apps in the platform’s massive marketplace of ecommerce applications. Dig into them and experiment; over time, you’ll gain a feel for which tools you like the most.