We all know that the best way to promote a business to an online audience is to be found organically at the top of Google’s search engine results pages. Before the days of SEO and algorithms, it was far simpler to be found on the web. Today, being discovered relevently in an online search takes years to build up the authority and content to rank effortlessly for specific keywords. So, how can your business be seen in the World Wide Web? Follow these six effective ways to promote your business to an online audience!
1. Optimize your website for SEO
Optimizing your site for relevant keywords is an important aspect of promoting your business online. Web scraping tools are, therefore, a key component of any successful online marketing strategy.
Web scrapers can improve your SEO by extracting data from competitive websites that have ranked higher in search engine results. This data could include any keyword, links, titles and descriptions that are being used by the competitors who have dominated the web traffic within your industry. The technology can also automatically review your search engine ranking, providing continuously updated and current data. This is important as web rankings change frequently.
2. Create a blog
Creating a blog and posting regularly is a long-term online marketing strategy that drives traffic to your site through peaking the interest of Google. Posting high-quality regular content also leads to the creation of authority in your industry or niche. More authority leads to higher visibility by consumers and the media, and, therefore, an increase in sales.
Your blog allows you to consistently post new keywords and optimize your search engine strategy. It also becomes somewhere you can offer advice, share bits of information, and connect with your potential customers.
3. Email Marketing
When developed correctly, targeted email marketing campaigns are a gold mine for online marketing. To succeed with email marketing, you need to give something away for free in exchange for the consumer’s contact details. By giving away a service for free, you have an opportunity to later upsell those customers to your paid services.
Businesses have had considerable success by curating free ebooks relevant to their industry, then undertaking drip campaigns to the consumer’s provided email address. Drip campaigns are simply automated processes that send content to your sales leads via email at the right moment, moving them slowly through the sales cycle.
4. Facebook ads
Facebook ads offer a great opportunity for you to target the right demographics for your business and send strategically-targeted landing pages. Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. By tracking the on-site activity of consumers, Facebook offers marketers the option to target ads to the online consumers who will best fit your demographic and product. This leads to qualified leads and increased visibility for your business.
5. Host a Webinar
If you’re an authority in your field, why not host a webinar? Webinars are one of the most powerful lead generation tools for selling nearly anything to a highly-engaged audience, by providing free, valuable information to participants that will hopefully see the need to upgrade to paid products or services offered by that company.
Companies can also use webinar marketing to demonstrate products and service, build their industry authority or showcase their expertise. After the webinar is over, you still have other chances to convert your audience to sales through the contact details provided at registration. Send all the participants a link to the replay video, and create a new email message for those who haven’t taken the next step.
6. Create videos for YouTube
With more than 800 million unique visitors a month, YouTube is a powerful platform for marketing a business online. YouTube has a range of uses and benefits for business that can complement those offered by other communication channels. For example, after a lead has been generated on Facebook, YouTube lets the business show the product in action. It also provides an opportunity for you to add movement to your business image, and curate a relevant online persona for your brand.
The internet has radically transformed how we build and promote businesses. Pursuing a holistic and targeted online marketing strategy, to complement your efforts across multiple online channels, is the best way of seeing big results and landing big sales.
Bio: Laura Costello is a recent graduate of of a Bachelor of Law/International Relations at Latrobe University. She is passionate about the law, the power of social media, and the ability to translate her knowledge of both common and complex topics to readers across a variety of mediums, in a way that is easy to understand.