Starting a food truck is a fun and profitable business idea, but only if you go about it correctly. This step by step guide will help you get the basics right and lay a strong foundation for your upcoming foot truck business.
Pick an Appropriate Niche
There is a wide variety of foods that you can choose to serve from your food truck but the biggest mistake you can make is choosing a very extensive and varied menu. The cooking and storage space in the truck is limited so you have to be careful about working around the existing limitation. The best way to do this is by choosing foods that fit within one specific category. For example, you could serve only burgers or only tacos or only Indian desserts. Specializing in one type of fare is much better than serving a mediocre variety.
Apply For All The Necessary Licenses
The first thing you must do after deciding on a niche is to apply for your licenses and permits. These formalities can sometimes take a few weeks so it is a good idea to submit your application as early as possible. You will need to have a solid business plan in place to get approval so take time to review your plan and ensure that you have covered everything. Trying to get approval after an initial rejection can take even longer and it could delay your launch.
Get Your Finances in Order
Are you going to finance the business yourself or are you taking a loan? How much loan will you need to take? It will take some time for you to start making a profit so take that into consideration and calculate how much funds you are going to need to purchase supplies and keep your business running before the money starts coming in.
Think About Your Menu
The kind of vehicle you buy and the equipment you install will depend on the type of food you have decided to serve so start thinking about your menu. The ideal menu is one that had enough variety to choose from but not too much that you and your team find yourself juggling too many things. Once you’ve developed your menu it’s time to look for an appropriate food truck and equip it.
Purchase & Equip Your Food Truck
Your truck should be spacious enough to fit all the necessary storage, food preparation, and cooking equipment, while also having sufficient working space. The size of the truck and the necessary equipment are interdependent so give both factors equal consideration.
Start Your Marketing Campaign
Don’t wait to start marketing your food truck business only after you get started. Starting your marketing campaign in advance will pique your potential customers’ interest and whet their appetite. Tell them what they can expect and where and when to expect it and you will have a long line of customers on opening day itself. Make it easy for people to find you by combining digital marketing with traditional marketing techniques. Developing an online presence is a major factor in the success of any business today and you cannot afford to ignore it.