Instagram is barely even at its peak.
After a strong 2019, the tech giant released a lot of new tools that have changed how we engage with the platform. From removing likes to AR effects, there’s been a lot of significant trends that have only increased how long we spend on the photosharing app.
In studying these previous trends, we predict that engagement is bound to increase, with a lot of budding behaviors to consider. That’s why we’ve put together a few key points to consider on what’s to come on Instagram in 2020. Check them out below:
1. Growth Algorithms
One trend that took off in 2019 was the rise of growth algorithms. If you’re not familiar, these are services that enable you to acquire more followers and engagement quickly without the use of bots or like farms.
What makes growth algorithms special is that they help you acquire real followers without the risk of them all being wiped away during Instagram’s next sweep. And if you are interested in learning more, we highly recommend that you buy Instagram followers from ViralRace.
2. Collaborative Design Tools
Another trend we love is collaborative design tools, which help design teams tremendously. While beforehand designers, writers, and producers would have to bounce back and forth between PSDs on Slack or email, they can now use software like Figma to design together in real-time.
An absolute game-changer for those who need to get work done with someone on the fly, Figma is by far, our favorite new tool for companies to use in 2020. Although a little intimidating for those who don’t have as much design experience, it’s relatively intuitive to start using (especially if you have Photoshop experience), which your team will thank itself for later after picking up.
3. The Rise of Branded AR Filters
Towards the end of 2019, we started to see an upswing in AR filters. These include those quizzes like What Disney Character Are You? as well as dancing figurines and characters that have become all the rage for Instagram stories.
Capitalizing on this trend, a lot of companies have started experimenting with different branded AR filters. Essentially letting the brand own the action, these filters are still going to rise through 2020, and definitely should be something to contract out to gain awareness.
4. More Engagement Content In Stories
Although a slow start, engagement content has been making waves over the years. What started with a lot of influencers using these mechanisms has now become an everyday piece of content for many users.
These are essentially quizzes (usually, multiple-choice), surveys, polls, and countdowns. An exciting way to engage with one another, people have become less afraid of utilizing these, making them a trend that’s supposed to keep growing throughout the year.
5. Trending Hashtags
Despite hashtags being on Instagram since the early days, our behavior with them has rapidly shifted over time. According to ViralRace, a perfect example of this is how much more specific they’ve gotten for different industries, as well as developing into niche social communities within themselves.
Take some time to do hashtag research, including what’s not only trending but growing with niche pockets of your industry or community as well.
6. Influencers Continuing To Rise
The rise of influencer culture has blossomed over the years, with no sign of slowing down now. What makes the current state of influencers so unique is how often we see micro-influencers and other smaller pockets of people make serious money by utilizing a combination of national, regional, and local clients.
As people aren’t going to stop buying food, clothes, or travel, expect influencers to keep on continuing to be in your feed, especially as we become more fragmented in who we follow.
7. More Powerful Brand Influence
For how much influencers have risen over the years, the same has gone for brands mirroring those same results. The smart companies on social have started to figure out that they’re almost always going to play the role of being a media company, and as such, they need to produce.
From big to small, brands all over have started to play a more prominent role as an influencer, which with a bigger budget than a lot of individuals, means they can have more spending more to gain your attention.
8. A Similar Pattern In Meme Generation
Finally, memes should continue to be a big part of the Instagram culture, which almost always has a lifeline. Depending on the format, some memes last for months while some aren’t shared anymore after a week.
The biggest consideration we’ve found is that memes with a little more of a recognizable figure in them from pop culture (such as Spongebob) have a longer shelf life. However, there’s always going to be room for classics.
What are some Instagram trends you’re excited to watch in 2020? Comment with your insights below!