Modern users of social networks make less and less classic mistakes in maintaining personal profiles. For example, many have already stopped using regular accounts to promote business on social networks, switching to a more suitable type of profile.
The most common mistakes are replaced by unobvious SMM oversights. They become the cause of very tangible damage in matters of brand development in the network. Analyze your actions based on this article.
Don’t post content for a single purpose: presence in the news feed
Social sites are designed for interesting communication and entertainment online. If the brand has nothing to say, it’s better not to say at all.
Don’t be monotonous
The brand has no appearance and uniqueness in the social network.
What distinguishes your brand from competing companies? Did you manage to reflect this in your profile? To win a name on the network, you need to think through everything to the smallest detail, and then – consistently translate the plan into reality.
The brand page should look holistic. Holistically not equally monotonous. You can experiment, test different content formats, but all this should coincide with the brand’s mission. Visual content must be recognizable, because the post may appear in the user's news feed.
Decide on a color palette, “proprietary” fonts, style of communication with the audience. Try to keep promises if you announce something ahead.
Conclusion: keep your profile consistent without jumping from one side to the other.
Don’t use LinkTree
You can add only 1 link to your bio profile. LinkTree program expands the boundaries. Many SMMs take this step, unaware of the consequences.
Why you do not need to use the program:
- You depend on a third-party service. If the program crashes, you will be unavailable.
- LinkTree sets its parameters and themes (the same for all). This will make your page not unique.
- There is no free analytics. Paid analytics is not available to everyone. Plus, you transfer your data to the service;
- The software is not optimized for conversion. The program is not noticeable.
Conclusion: set up your site and direct users there.
Saved on Instagram – a new indicator of success
Saved on Instagram is another factor in successful promotion on a social network. We talk about how it works and how best to use this method to add media weight to yourself on social networks.
Social platform Instagram gradually says goodbye to likes (counters are turned off). Users from some countries are already getting used to the new service policy. Against the background of these events, success metrics in the Insta-space are changing. The usual indicator of audience activity is replaced by “Saved”. Today, this metric is a great way to achieve good results in organic promotion.
Once cherished “hearts” will no longer be taken into account as it was before. But the “Saved” section, hidden from the public, will have a serious impact on the profile’s promotion on the network.
Returning to the likes, it is worth noting that they meant the approval of users. People are so used to clicking on the icon that they began to do it on the machine. Or out of politeness. But the saved content is something out of the ordinary. These are the highest quality and coolest posts on the platform.
The system algorithm is sharpened for a new metric. Once the content is saved, then it needs to be promoted further. Get ready! A new era of Instagram is coming.
Next, we’ll talk about the intricacies of this metric, and how to make posts that make followers want to keep them.
You can use Iigers Instagram to gain more saves, and therefore, make your posts rank higher in Instagram’s algorithm. They also offer other Instagram services, check out their page to learn more.
If you sell products on Instagram, this is a great chance to get new customers.
Saved on Instagram: how to view?
This feature appeared in the application 2 years ago. Under each post in the profile, there is a bookmark icon. To save the record “for later”, you need to click on this icon.
For easy viewing of posts, Instagram offers to create collections (thematic folders) with different names. If desired, you can select a cover for each collection.
To delete an entry from the section, you need to click on the bookmark icon again. Just one click – nothing complicated. Who can see the publications from the section? Saved records are available only to the owner of a personal profile on Instagram. If someone saved your post, you won’t be able to find out the name of this user.
Previously, a similar function was found on the social platform Pinterest. But now this is not just a bonus in the application, but a complete metric.
Why does the Instagram algorithm account for save?
The system algorithm takes into account 7 factors when ranking content. One of them is the involvement of the audience (likes, comments, views, saves). Service representatives believe that “Saved” is a significant indicator of the quality of posts. Think for yourself: have you ever kept banal, boring and meaningless notes? Most probably not. This section includes only the coolest, inspiring and useful.
Instagram systematically disables like counters for its users. The innovation has already hit 6 countries. Now there is not the slightest reason to assume that testing will fail. Probably, the “hearts” will cease to be an indicator of success shortly. Counters will only be visible to account owners.
But brands still need to do social media analytics. Now they turn their attention to the number of comments and saves.
Let's do a little experiment! Save several publications of a completely new subject (something that you have never been interested in on Instagram). Now open the Interesting section. The algorithm will offer even more similar content for review.
We will have to put up with the fact that Instagram is changing. To achieve success on this social media site, you need to “like” the new system algorithm. Work on increasing performance and all your followers will be satisfied!