You’ve got a BBQ sauce that you’re sure will be a hit. Now you want to find someone who can handle the manufacturing and ensure the product is true to your vision.
There are plenty of private label food manufacturers who are capable of producing the number of units needed and filling orders to supermarkets, restaurants, and other types of businesses. For your part, you want to make sure the sauce will attract buyers.
What factors influence the decision to buy a particular sauce? The following four are at the top of the list. Make sure they’re present before the first container is passed on to a buyer.
The Taste
It’s obvious that the sauce must be tasty for the consumer. Depending on who you want to market to, that means it may need to be more tart than sweet. For some, it needs to be tomato-based. Others will want something that’s thicker and have a hint of honey in the flavor.
However, you decide to go make sure the result is a sauce that pleases the consumers who buy it. That means it must linger on the tongue in a pleasant way, without any sense of being artificial or triggering an unpleasant aftertaste.
The Quality of the Ingredients
If you want to make a quality sauce, only the best ingredients will do. This is actually one of the areas where the right sauce manufacturer can help. Recommendations of where to get the ingredients and how to measure the quality will come in handy.
This will often mean not cutting corners when it comes to the key ingredients. You may end up paying a little more for what goes into the sauce, but the fact that the product gets a reputation of being the best on the market will more than compensate for the manufacturing cost. It’s also a good investment in the reputation of your company.
[Related article: Easy Homemade BBQ Sauce]
Containers That Are Easy to Use and Store
While the product itself commands a lot of attention, don’t allow the choice of container to be an afterthought. You want all containers to provide ample protection for the product. That’s true when it’s in transit and also when it’s tucked away in a pantry awaiting use.
Manufacturers who produce custom bbq sauces for their clients understand the value of containers that display well on supermarket shelves, protect the product from damage, and that help to keep the sauce fresh for longer periods of time. Thanks to marketing data collected over time, the manufacturer can provide some suggestions for containers that suit individual consumers while also coming up with ideas for containers that are suitable for use in restaurant kitchens, cafeterias, and other settings.
An Affordable Price
Finding the sweet spot with the retail price does take some thought. People are willing to pay a little more for BBQ sauce if they are convinced that it offers more benefits than the competition. It could have to do with the consistency as well as the flavor. Identify what’s most important to the targeted consumer base and price accordingly.
Remember that the right choices today will help build the sauce’s reputation in the long run. With a top manufacturer on your side, It’s possible to build a loyal audience that keeps you in business for many years to come.